Everybody wants a website these days - but they often don't know what to do with it.  Its really not up the web designer to write your copy or figure out your marketing strategy.  And most small businesses don't know how to do those things very well and often don't see the value in it.  I am not going to answer all of those questions today.  But I would like to outline the basic elements that a small business owner should look for in a new or redesigned website.

• BRANDING - The site should ...

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A good landing page is something that is tailored to your audience.  Any good brand knows their audience and will create a different landing page for each one its customer types.    A personal brand is no different.    When brands advertise on the web and present a link - that link should go to a customized landing page not to your home page.  I am currently reflecting on how I can create better landing pages for my personal brand.   I am going to start by listing everything I know about land...
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